Sunlens, Creative Focus

With Linda Farrow, I recently attended SILMO Optical Fair in Paris. In amongst the very male-dominated stands and displays etc I found a presentation set-up by the Carl Zeiss company to try to offer an original approach to eyewear design. Zeiss have partnered with Istituto Marangoni (Europe’s leading Fashion and Design School) to offer new ideas that explore the characteristics of the new sunlens diffusion line ‘Optics by Car Zeiss Vision’ – colour, shape, material and coatings. The creative focus is directed on the lens – the very heart of a sunglass. I collected postcards from the presentation, which give a brief idea of the ideas shown – I think that the design utilising an aperture is genius – there is a sliding mechanism to the top of the frame which actually allows the lens to open and close.

For more, have a look at http://sunlenscreativefocus.blogspot.com – the site is rather basic, but there is a video which gives a good insight into the creative focus.

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